At a glance
A marketing-attribution platform combining first-party pixel data, multi-touch attribution, MMM+, and incrementality testing. Notable for its Clicks + Deterministic Views model developed with Meta, TikTok, Snap, and Pinterest, and the Apex signals-back integration.
Who it fits
Best forMid-market to enterprise DTC brands spending $1M+ annually on paid media across Meta/Google/TikTok/Snap/Pinterest/CTV; Shopify Plus growth teams. Per Northbeam's pricing page (northbeam.io/pricing, May 2026): "STARTING AT $1,500 / per month — Lower than $1.5m a year in media spend."
Skip ifStores spending under ~$250k/year on ads (overkill, expensive); single-channel attribution needs; teams without a dedicated growth/analytics owner.
Pros & cons
- Best-in-class multi-touch attribution accuracy
- MMM+ media mix modeling retrains weekly
- Real-time dashboard updates and cross-channel granularity
- $1,500/mo Starter tier (volume-based monthly billing) per Northbeam pricing page tracked by PulseSignal
- Steep learning curve & technical setup
- Small G2 footprint — limited third-party validation
Pricing
Starting price
—
- up to
- —
- Model
- custom
Pricing source: www.northbeam.io/pricing
Features
Multi-Touch Attribution with ML
AIMachine-learning attribution that weights every touchpoint with unlimited lookback
- AI kind
- ML attribution
- plan
- Starter, Professional, Enterprise
Deterministic View-Through
AIIndustry-first deterministic view-through attribution model (Meta / TikTok)
- AI kind
- cross-platform deterministic VTC
- plan
- Professional and Enterprise
MMM+ (high-frequency MMM)
AIMedia mix modeling that retrains weekly (vs quarterly) including offline channels (podcast / CTV / direct mail)
- AI kind
- high-frequency MMM
- plan
- ENTERPRISE-ONLY (MMM+)
Apex (data back to ad platforms)
AISends first-party attribution back to Meta to improve their algorithms (per Northbeam's Aug 14, 2024 study of 25 Meta advertisers spending $1.5M, average conversion-rate improvement of 34%)
- AI kind
- signal feedback to ad platforms
- plan
- Professional and Enterprise
First-Party Pixel + Server-Side
Own pixel and server-side tracking resilient to iOS 14.5 / cookie loss
- plan
- All plans
Creative Analytics
AIAnalyze ad performance at the creative level
- AI kind
- creative scoring
- plan
- Starter and above (deeper at higher tiers)
Profit Benchmarks
Compare profitability against benchmark cohort of similar brands
- plan
- Professional and Enterprise
Correlation Analysis
AIAdvanced statistical analysis across channels and touchpoints
- plan
- Professional and Enterprise
Dedicated Media Strategist
Northbeam strategist provides growth recommendations
- plan
- Professional and Enterprise
MNTN CTV Partnership
Direct integration with MNTN for CTV attribution
- plan
- All plans (December 2025+)
Shopify integration
Yes — direct Shopify integration via Northbeam pixel; Shopify-compatible; not Built-for-Shopify badged
Integrations
External platforms
- Shopify
- Meta
- Google Ads
- TikTok
- Snapchat
- Amazon
- Google Sheets
Catalog integrations
Rating breakdown
Ease of use
8.0/10
[H] hands-on
Features
8.5/10
[I] inferred
Value
7.0/10
[I] inferred
Support
9.0/10
[H] hands-on
External ratings
G2
4.5/5
16 reviews
What operators say
“Northbeam is easy to use once set up, integrates smoothly with ad and ecommerce platforms.”
G2 · unavailable
“Northbeam data is by far the most accurate and consistent.”
Capterra · unavailable
“It can feel overwhelming at first because there is so much data and customization.”
G2 · unavailable
Our verdict
The data points to a narrow but clear profile: mid-market and enterprise DTC brands spending $1M+ annually on paid media across Meta/Google/TikTok/Snap/Pinterest/CTV who need attribution that survives iOS 14.5 / cookie loss. Northbeam's deterministic view-through model (built with the platforms themselves) and the MMM+ enterprise tier that retrains weekly are credible technical differentiators — Apex's published 34% conversion-rate lift on 25 Meta advertisers spending $1.5M is the kind of vendor-claim where the cohort size is large enough to take seriously. Two pricing inflections matter more than the marketed entry. The $1,500/mo Starter is a floor confirmed on Northbeam's own pricing page (May 2026) and matches the "<$1.5m a year in media spend" qualifying line — below that, the math is structurally upside-down. MMM+ is a separate enterprise-only module on top of MTA, not bundled; budget that line item independently if media-mix modeling is the goal. For sub-$250K/year ad spend, Triple Whale Free or Polar Analytics' lower tier cover the use case at a fraction of the cost. G2 (4.5 / 16 reviews) is a thin third-party signal — anchor on the platform-built attribution model and the named-customer base rather than the review count.