At a glance
A loyalty and rewards platform offering points, referrals, and VIP tiers with a no-code setup, embedded loyalty pages, checkout extensions, and deep integrations with Klaviyo, Judge.me, Gorgias, and 30+ tools. Free plan available; paid plans scale by orders.
Who it fits
Best forSmall-to-mid Shopify merchants and Shopify Plus brands wanting an easy, branded loyalty program live in days.
Skip ifBrands needing highly customized program logic, advanced gamification, or deep enterprise CRM integration — LoyaltyLion or Yotpo Loyalty are stronger at the enterprise tier.
Pros & cons
- Easiest loyalty setup on Shopify
- Excellent Klaviyo integration for retention emails
- Outstanding human support (Shelby, Lynn frequently named)
- VIP tiers & API gated behind higher plans ($199 Growth / $999 Plus)
- Limited customization on lower tiers
- Advanced reporting/segmentation weaker than LoyaltyLion
Pricing
Starting price
$79/mo
- up to
- —
- Model
- freemium
Pricing source: smile.io/pricing
Features
VIP Tiers
Tiered loyalty levels (Bronze/Silver/Gold) with escalating benefits
- plan
- Growth plan ($199/mo) and above
Referrals Program
Built-in referrals with reward links for both referrer and referee
- plan
- All plans including Free
Points Bonus Events
Promotional points multipliers (e.g. 2x points weekends)
- plan
- Growth and above
Embedded Loyalty Experiences
Embed loyalty UI on product pages, checkout, and a dedicated SEO-friendly loyalty page
- plan
- Growth and above
Loyalty Hub in Customer Accounts
Native rewards home inside Shopify customer accounts
- plan
- Growth and above
Deep Klaviyo Integration
Trigger Klaviyo flows from points balance, tier changes, referral activity
- plan
- Starter ($49) limited; Growth+ unlimited
Shopify POS Earn/Redeem
Earn and redeem points in-person on Shopify POS
- plan
- All plans (only Shopify POS supported)
Points Expiry
Configurable points expiry dates to drive redemption
- plan
- Growth and above
API Access
Public API for headless and custom integrations
- plan
- Plus plan ($999/mo) only
Shopify integration
Yes — deep native Shopify integration; Shopify App Store; Built-for-Shopify badge; native checkout-extension support; Shopify POS support
Integrations
Rating breakdown
Ease of use
9.0/10
[I] inferred
Features
8.5/10
[I] inferred
Value
7.5/10
[I] inferred
Support
9.2/10
[I] inferred
External ratings
G2
4.6/5
290 reviews
Shopify App Store
4.9/5
4,719 reviews
What operators say
“Smile.io is a very user-friendly and well-structured loyalty platform that works seamlessly with Shopify.”
G2 · 2025
“The smile loyalty add on on my Shopify store has brought my customers back!”
Shopify App Store · 2026
“Honestly disappointing. It tries to do too much and it fails miserably. They are quick to raise the price for basic functionality.”
Shopify App Store · unavailable
Our verdict
The data points to a clean profile: small-to-mid Shopify merchants and Shopify Plus brands that want a branded loyalty program live in days — points, referrals, embedded loyalty UI in customer accounts, native Shopify POS earn/redeem. Smile.io is the easiest loyalty setup on Shopify, and the support reputation (Shelby, Lynn frequently named in reviews) is consistent across G2 (4.6 / 290 reviews) and Shopify App Store (4.9 / 4,719 reviews). Two pricing inflections matter more than the marketed Free tier. First, billing scales with monthly order count including refunded/unpaid orders — a 500-order/month store on Starter at $49/mo will auto-upgrade past Growth at $199/mo as it grows, with VIP tiers and unlimited integrations gated until the $199 step. Second, the API and Plus-tier features ($999/mo + $5 per +100 orders beyond 7,500) are the high-volume ceiling — credible at scale but a sharp cliff for mid-market merchants under it. For brands needing highly customized program logic, advanced gamification, or deep enterprise CRM integration, LoyaltyLion or Yotpo Loyalty are structurally stronger at the enterprise tier. The Smile.io operator quote "tries to do too much and fails miserably; quick to raise price for basic functionality" (Shopify App Store) is rare against the volume of positive feedback but real — verify the tier matches the use case before annualising.