At a glance
A subscription-management platform for Shopify and Shopify Plus offering recurring billing, a no-code customer portal, bundles, tiered discounts, and analytics. Native Shopify Checkout integration plus broad partner ecosystem (Klaviyo, Gorgias, Avalara); 100M+ subscribers and 20,000+ brands served.
Who it fits
Best forEstablished and enterprise Shopify subscription brands needing battle-tested scale, deep partner integrations, and predictable performance.
Skip ifBrands without a subscription model; very small stores where Shopify's native subscriptions suffice; merchants wanting bleeding-edge UX innovation (newer entrants ship features faster).
Pros & cons
- Industry-standard Shopify subscription management
- Customizable customer portal
- Collections & dunning capabilities (9.0 G2)
- Built on legacy code — causes intermittent issues
- Limited out-of-box checkout customization
- Pricing & 12-month Plus contracts criticized
Pricing
Starting price
$99/mo
- up to
- —
- Model
- tiered
Pricing source: getrecharge.com/pricing
Features
Shopify Checkout Integration
Subscriptions run inside Shopify's native checkout (no iframes)
- plan
- All plans
Concierge SMS
AIAI-powered SMS lets subscribers skip, delay, swap, or add products via text
- AI kind
- AI processes natural-language SMS subscription requests
- plan
- Plus plan (premium tier)
Bundles (curated and customizable)
Static and dynamic subscription bundles with tiered discounts
- plan
- Plus plan (premium tier)
Rewards & Referrals
Built-in loyalty/points and referrals tied to subscription behavior
- plan
- Plus plan
Cart and Cart Overlay Upsell
Convert one-time orders to subscriptions inside the cart with analytics
- plan
- Standard and Plus
Post-purchase Cross-sell
One-click post-purchase add-on offers for subscribers
- plan
- Standard and Plus
Win-Back / Retention Campaigns
Automated campaigns to recover canceled subscribers
- plan
- Plus plan
Product Journeys / Scheduled Experiences
Looping or fixed-sequence product schedules for boxes and curations
- plan
- Plus plan
Hands-on Migration Support
Dedicated migration with data validation and cutover plan
- plan
- Custom (Enterprise) plan
Variant Level Plans
Different subscription frequencies/discounts per product variant
- plan
- All plans (after upgrade)
Shopify integration
Yes — deep native Shopify integration; Shopify App Store; supports Shopify Plus and the Recharge–Shopify Checkout Integration; subscription billing engine native to Shopify checkout
Integrations
External platforms
- Shopify
- Shopify Checkout
- Meta
- Google Ads
- TikTok
- Stripe
- Amazon
- Tapcart
Rating breakdown
Ease of use
8.5/10
[I] inferred
Features
8.7/10
[H] hands-on
Value
7.0/10
[I] inferred
Support
8.0/10
[I] inferred
External ratings
G2
4.4/5
240 reviews
Shopify App Store
4.8/5
2,100 reviews
What operators say
“I love how Recharge Subscriptions is extremely easy to use and basically runs itself.”
G2 · 2025-12-10
“It does feel like it is built on some legacy code, which causes issues from time to time.”
G2 · 2025
“Support is slow and if you get a reply, they are not accommodating - they do not care about your problems.”
G2 · unavailable
Our verdict
The data points to a mature-incumbent profile: Recharge claims to power 71% of subscriptions sold on Shopify (per its homepage May 2026), and 20,000+ brands plus 100M+ subscribers are the operating scale. After the April 30 2026 Skio acquisition ($105M cash, joint 20,000 merchants / $20B GMV figure per PR Newswire), Recharge is now the structural incumbent in the category — competing platforms (Loop, Stay AI) ship faster on individual UX innovations but Recharge owns the partner-integration ecosystem. Two pricing realities matter more than the marketed Starter $25 tier. First, Starter is only available to NEW merchants installed after February 9 2026 — existing accounts cannot downgrade to it, and the tier auto-promotes to Standard ($99/mo + 1.49% + $0.19/order) above 50 lifetime subscribers. The Standard transaction fee increased from 1.25% to 1.49% in 2026, so the per-order cost on a $30 subscription is ~$0.64 plus base. Plus ($499/mo + 1.34% + $0.19) requires a 12-month contract. Second, the Concierge SMS, Bundles, Rewards & Referrals, and Product Journeys features are all Plus-gated — Standard is the everyday tier and Plus is where the differentiated retention tools live. For brands wanting bleeding-edge UX innovation, newer entrants ship features faster; Loop has no per-order flat fee, Stay AI has the AI-retention edge. For mid-to-large brands needing battle-tested scale plus the broadest partner ecosystem, Recharge is the structural default. G2 (4.4 / 240 reviews) reflects mixed sentiment honestly — "feel like it's built on legacy code, which causes issues from time to time" is a verbatim 2025 quote alongside the positive ease-of-use feedback.