At a glance
An ecommerce intelligence/attribution platform unifying ads, store, and customer data via the first-party Triple Pixel, with multi-touch attribution, MMM, and the Moby/Moby 2 AI assistant.
Who it fits
Best forShopify DTC brands spending meaningful paid-media budgets that need unified attribution, real-time dashboards, and AI-assisted decisions.
Skip ifPre-revenue or tiny brands without paid-media spend; multi-platform sellers where >20% of revenue is off-Shopify (Triple Whale is Shopify-first); teams that won't act on the data.
Pros & cons
- Centralizes ad/CRM/Shopify data in one dashboard
- Multi-touch attribution + Triple Pixel solves iOS14 gaps
- Moby AI agent for ecommerce-specific insights
- Multiple recent reviews flag inaccurate attribution data
- Aggressive billing & cancellation complaints
- Pricing scales with revenue — hard to justify under $1M GMV
Pricing
Starting price
$149/mo
- up to
- —
- Model
- freemium
Pricing source: www.triplewhale.com/pricing
Features
Moby 2 AI Operator
AIAgentic AI that takes actions in ad accounts (pause campaigns / build creatives / launch ads)
- AI kind
- agentic AI orchestrating Claude/GPT/Gemini
- plan
- All paid plans (credit-metered); $500+/mo packages get Context Engineering team
Triple Pixel
First-party cross-device tracking pixel for accurate attribution
- plan
- All paid plans (Starter $149+)
8+ Attribution Models
AIFirst-click, last-click, Triple Attribution, linear, etc.
- AI kind
- MTA models
- plan
- Starter and above
Compass (MTA + MMM + Incrementality)
AIUnified measurement combining multi-touch attribution / marketing mix modeling / incrementality testing
- AI kind
- calibrated measurement
- plan
- ADD-ON (Compass; custom pricing) to any plan
Sonar Server-Side Tracking
Server-side conversion API feeds platforms with cleaner data
- plan
- Starter Sonar Send / Advanced Sonar Optimize
Post-Purchase Survey
Native post-purchase survey for attribution and feedback
- plan
- Free and above
Moby Agent Template Library
AIPre-built agents: media buying, retention, website conversion
- AI kind
- pre-configured agents
- plan
- Advanced/Pro plans + credit packages
Custom Agents
AIHands-on context engineering team builds tailored agents
- AI kind
- bespoke AI agents
- plan
- ENTERPRISE / $500+/mo credit packages
Moby Vision (creative analysis)
AIAI vision analyzes ad creative: colors, hooks, copy, performance
- AI kind
- multimodal AI for creative
- plan
- Included in Moby AI (paid plans)
12-month Lookback (Free)
12-month lookback with up to 10 users even on the Free plan
- plan
- Free
BigQuery/Snowflake/Redshift Export
Export data to your warehouse
- plan
- Advanced and above
Shopify integration
Yes — deep native Shopify integration; Shopify App Store; Shopify Plus Certified App; first-party Triple Pixel tracks Shopify events
Integrations
External platforms
- Shopify
- Meta
- Google Ads
- TikTok
- Snapchat
- Slack
- Amazon (NA/EU/FE)
- Google Sheets
- X (Twitter)
- Microsoft Ads
- AdRoll
- StackAdapt
- Rakuten
- Impact
- Google BigQuery
- Snowflake
- Walmart
- Google Search Console
- ShareASale
- Criteo
- Outbrain
- Taboola
- ShipBob
- ShipStation
- MNTN
- Fairing
- Kno
Rating breakdown
Ease of use
8.5/10
[H] hands-on
Features
8.9/10
[H] hands-on
Value
7.0/10
[I] inferred
Support
7.8/10
[I] inferred
External ratings
G2
4.5/5
478 reviews
What operators say
“Triple Whale centralizes all my data in one place and gives me a clear view of performance across different platforms.”
G2 · 2025
“The attribution system is consistently buggy and unreliable, causing more harm than good.”
G2 · 2025
“Despite paying over $600 each month, we still do not receive any customer support.”
G2 · 2025
Our verdict
The data points to a forked profile. On capability, Triple Whale unifies the analytics stack a Shopify-first DTC brand spending real paid-media budget actually needs: first-party Triple Pixel attribution, 8+ MTA models, Moby/Moby 2 agentic AI that takes actions in ad accounts, and a 12-month-lookback Free tier that's genuinely usable as a measurement floor. The 60,000-brand customer roster (Pressed Juicery, OUAI, True Classic per Triple Whale's May 19 2026 PR) backs the scale claim. Two operational caveats sit on top of that capability and matter more than the feature list. First, attribution accuracy is contested in 2025 G2 reviews — "the attribution system is consistently buggy and unreliable, causing more harm than good" is a verbatim operator quote, not a marketing inversion. Cross-check Triple Whale numbers against Shopify Analytics + a second source before steering ad spend on them. Second, support is documented as patchy at the paid tier: "despite paying over $600 each month, we still do not receive any customer support" (G2 2025). At $149-$219+/mo with 12-month commitments, that's a real friction surface. Pricing scales by annual GMV tier, not by published rate card — a $6M GMV brand lands closer to $11K+/year. For sub-$1M GMV brands, the Free tier covers the pixel + basic attribution and the math for paid upgrade rarely works.